Tag Archives: concept test

Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Posted on Thursday December 20th, 2018 by CanView Team

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading →

Posted in Market Research | Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test | Comments Off

Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

Posted on Wednesday December 5th, 2018 by CanView Team

If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list.Flexitarian.As it sounds, flexitarian is a flexible diet. Followers eat pretty … Continue reading →

Posted in Market Research | Tagged concept test, customer, innovation, sensory test, taste test | Comments Off

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Posted on Wednesday November 7th, 2018 by CanView Team

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the last … Continue reading →

Posted in Market Research | Tagged ad test, central location, concept test, data collection, experiential research, fieldwork, focus group, mall intercept, on-site, package test, taste test | Comments Off

Market Research Mythbusters: Research reports aren’t useful!

Posted on Wednesday June 20th, 2018 by CanView Team

When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading →

Posted in Market Research | Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation | Comments Off

Conducting research is easy… if you understand hundreds of cognitive biases!

Posted on Thursday June 14th, 2018 by CanView Team

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading →

Posted in Market Research | Tagged ad test, analysis, cognitive bias, concept test, customer, data collection, fieldwork, focus group, in-depth interview, interview, mall intercept, moderator, package test, sensory test | Comments Off

Chunking: What shall we do with a questionnaire that’s too long?

Posted on Wednesday May 9th, 2018 by CanView Team

You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase … Continue reading →

Posted in Market Research | Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting | Comments Off

Correlation vs Causation and the Battle for Relevant Brand Research Conclusions

Posted on Monday April 30th, 2018 by CanView Team

The difference between correlation and causation seems fairly straightforward. Correlation means there is some kind of relationship between the variables but it’s impossible to determine if one is the root cause of the other. Causation means there is a predictable … Continue reading →

Posted in Market Research | Tagged ad test, analysis, causation, concept test, correlation, data collection, Datasaursm, fieldwork, package test, quantitative, sample, sensory test, Spurious Correlations, taste test, Tyler Vigen | Comments Off

What are the key features of a perfect package test?

Posted on Tuesday March 20th, 2018 by CanView Team

Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading →

Posted in Market Research | Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative | Comments Off

When to use a probability versus a nonprobability sample

Posted on Thursday March 15th, 2018 by CanView Team

There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading →

Posted in Market Research | Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test | Comments Off

Cannabis in Canada: Planning a wise communication strategy

Posted on Monday January 29th, 2018 by CanView Team

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services.Would incorporating cannabis be … Continue reading →

Posted in Market Research | Tagged cannabis, concept test, customer, data collection, fieldwork, focus group, in-depth interview, mary jane, package test, packaging, recruitment, weed | Comments Off

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