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Tag Archives: concept test
Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading
Posted in Market Research
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
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Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list.Flexitarian.As it sounds, flexitarian is a flexible diet. Followers eat pretty … Continue reading
Posted in Market Research
Tagged concept test, customer, innovation, sensory test, taste test
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Market Research Mythbusters: Research reports aren’t useful!
When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading
Posted in Market Research
Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation
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Chunking: What shall we do with a questionnaire that’s too long?
You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase … Continue reading
Posted in Market Research
Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting
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What are the key features of a perfect package test?
Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading
Posted in Market Research
Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative
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When to use a probability versus a nonprobability sample
There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading
Posted in Market Research
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
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