We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years. Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]
The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new […]
. What is a like? It’s a question on a survey, a verbal answer to a human moderator, or a button click on LinkedIn, Twitter, or TikTok. But what is it REALLY? What does a cerebral, subjective feeling of ‘like’ […]
The Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that asks about likelihood to recommend. But there is wide disagreement about whether the Net Promoter Score is […]
