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Tag Archives: IDI
It’s A Matter of Life or Death: Applications of Medical Market Research
Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences.Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both patients … Continue reading
Posted in Market Research
Tagged Dentists, fieldwork, focus group, Hygienists, IDI, in-depth interview, medical panel, package test, Pharmacist
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How to design market research telephone interviews that generate top quality data
Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading
Posted in Market Research
Tagged CATI, data collection, fieldwork, IDI, in-depth interview, telephone interviewing, Toronto, web assisted telephone interviewing
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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
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Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go … Continue reading
Posted in Market Research
Tagged data collection, data quality assurance, ethnography qualitative research, focus group, IDI, in-depth interview, in-home, limitations of qualitative research, moderator, qualitative and quantitative research, qualitative market research, qualitative research design, qualitative research method
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Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading
Posted in Market Research
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
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Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading
Posted in Market Research
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
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From Brand Seller to Brand Producer: Amazon is betting on its own branded products
What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags?The link isn’t obvious.They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon.More importantly, they … Continue reading
Posted in Market Research
Tagged customer, data collection, fieldwork, focus group, IDI, innovation, panel
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Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers
Remember these?Google Glass. The most amazing, smartest glasses ever made. Touted as a hands-free device for hands-free workers, they’re the ugliest pair of glasses you’ll ever own. Unless, of course, you’re wearing a pair held together with electrical tape.It’s almost … Continue reading
Posted in Market Research
Tagged facial coding, fieldwork, focus group, IDI, IHUT, innovation, interview
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What are the key features of a perfect package test?
Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading
Posted in Market Research
Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative
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