Tag Archives: IDI

How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading

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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading

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Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go … Continue reading

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Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading

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Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading

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From Brand Seller to Brand Producer: Amazon is betting on its own branded products

What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags?The link isn’t obvious.They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon.More importantly, they … Continue reading

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Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Remember these?Google Glass. The most amazing, smartest glasses ever made. Touted as a hands-free device for hands-free workers, they’re the ugliest pair of glasses you’ll ever own. Unless, of course, you’re wearing a pair held together with electrical tape.It’s almost … Continue reading

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U&A&H&P: What are the key components to learn about consumers, customers, and category users?

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading

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What are the key features of a perfect package test?

Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading

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Full Service or Specialized Service: Which research provider is right for you?

With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options.Full service research … Continue reading

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