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Recent Posts
- What is a Booster Sample in Marketing Research Studies and When Should You Use One?
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- Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)
Tag Archives: IDI
Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading
Posted in Market Research
Tagged Corona Virus, COVID, COVID19, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, mall intercept, mystery shop, on-site, online data collection, package test, sensory test, shop-along, taste test, telephone interviewing
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How To Use Word Clouds Properly Within a Marketing Research Report
Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading
Posted in Market Research
Tagged dashboard, data collection, fieldwork, focus group, IDI, in-depth interview, interview, Toronto, word cloud
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How to spark joy with your research design and data collection processes
What brings you joy? When it comes to our personal lives, sparks of joy are easy to identify. It could be a surprise music release from one of your favourite artists (ahem, Eminem just dropped a new album!), a surprise … Continue reading
Posted in Market Research
Tagged data collection, discussion board, fieldwork, focus group, IDI, interview, reporting
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Ten Most Useful Canview Posts of 2019
As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, medical panel, qualitative, recruitment
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How to write open-ended questions that lead to actionable insights
Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and … Continue reading
Posted in Market Research
Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing
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Focus Groups Are Better Than Biometrics for Marketing Research
Yes, that’s a clickbait title. It’s also a very common and genuine sentiment. If you run a quick search on Twitter for “better than focus groups,” you can see that they take a lot of heat for not being the … Continue reading
Posted in Market Research
Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing
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It’s not easy to write a questionnaire and this is the proof
If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of … Continue reading
Posted in Market Research
Tagged CATI, data collection, fieldwork, focus group, IDI, in-depth interview
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It’s A Matter of Life or Death: Applications of Medical Market Research
Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences.Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both patients … Continue reading
Posted in Market Research
Tagged Dentists, fieldwork, focus group, Hygienists, IDI, in-depth interview, medical panel, package test, Pharmacist
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How to design market research telephone interviews that generate top quality data
Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading
Posted in Market Research
Tagged CATI, data collection, data quality, fieldwork, IDI, in-depth interview, telephone interviewing, Toronto, web assisted telephone interviewing
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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
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