Tag Archives: IDI

How to spark joy with your research design and data collection processes

What brings you joy? When it comes to our personal lives, sparks of joy are easy to identify. It could be a surprise music release from one of your favourite artists (ahem, Eminem just dropped a new album!), a surprise … Continue reading

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Ten Most Useful Canview Posts of 2019

As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of … Continue reading

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How to write open-ended questions that lead to actionable insights

Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and … Continue reading

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Focus Groups Are Better Than Biometrics for Marketing Research

Yes, that’s a clickbait title. It’s also a very common and genuine sentiment. If you run a quick search on Twitter for “better than focus groups,” you can see that they take a lot of heat for not being the … Continue reading

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It’s not easy to write a questionnaire and this is the proof

If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of … Continue reading

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It’s A Matter of Life or Death: Applications of Medical Market Research

Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences.Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both patients … Continue reading

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How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading

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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading

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Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go … Continue reading

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Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading

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