Tag Archives: in-depth interview
It’s not easy to write a questionnaire and this is the proof
If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of … Continue reading
It’s A Matter of Life or Death: Applications of Medical Market Research
Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences.Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both patients … Continue reading
Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada
Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading
How to design market research telephone interviews that generate top quality data
Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading
Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading
Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand
Qualitative research includes an extraordinary range of highly useful techniques. It includes techniques where numbers don’t matter (very much) and straying from the plan (a little bit) is a good thing. But what, specifically, is so great about qualitative research? … Continue reading
Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go … Continue reading
Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading
Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading