Market Research is primarily concerned with gaining an understanding of people’s thoughts and opinions. The emergence of Artificial Intelligence (AI) has raised some concerns among industry experts. This is due to the fact that software powered by AI can generate […]
Intercept research is a type of market research that involves approaching potential participants in a natural setting, such as a mall or store, to gather valuable data. These conversations or dialogues between trained interviewers and participants can cover a range […]
Discover Enhanced In-Facility Research Experience with Canadian Viewpoint – Offering Cost-Effective and Well-Equipped Solutions for Streamlined Data Collection In the post-COVID era, when consumer shopping behaviours are constantly changing, gaining an understanding of your target audience is vital for making […]
Market research hinges on gathering data from a sample population that must represent a diverse audience. When a sample is not representative, it can lead to incorrect results and has ethical consequences. For the past 40+ years, we have ensured […]
What’s your plan for 2021? Pick up the pieces and try to somehow recover from 2020? Dive full steam ahead into anything and everything that comes your way in 2021? The best plan of action is probably a bit of […]
By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has […]
From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in […]
Remember when people made fun of Whole Foods for selling pre-peeled fruit to lazy shoppers. It was only afterwards that critics realized people with disabilities are unable to eat oranges otherwise. Or all the times that people made fun of […]
Justifying the costs of flights and hotels is sometimes difficult. That’s why you need to increase their value by combining them with ethnography field trips. These trips help you broaden your understanding of diverse human cultures so that you are […]
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of […]
