Tag Archives: in-depth interview

It’s not easy to write a questionnaire and this is the proof

If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on It’s not easy to write a questionnaire and this is the proof

7 ways market researchers can expense a summer holiday to Bali, Indonesia

If you’ve been burning the midnight oil, I think we can agree that a vacation to an amazing place like Bali is necessary. But it’s not necessarily cheap. Fortunately, we’ve come up with 7 reasons your employer should pay for … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on 7 ways market researchers can expense a summer holiday to Bali, Indonesia

It’s A Matter of Life or Death: Applications of Medical Market Research

Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences.Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both patients … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on It’s A Matter of Life or Death: Applications of Medical Market Research

Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on How to design market research telephone interviews that generate top quality data

Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand

Qualitative research includes an extraordinary range of highly useful techniques. It includes techniques where numbers don’t matter (very much) and straying from the plan (a little bit) is a good thing. But what, specifically, is so great about qualitative research? … Continue reading

Posted in Market Research | Tagged , , , , | Comments Off on Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand

Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , | Comments Off on Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , | Comments Off on Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager