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Recent Posts
- CRIC Adds Strength and Depth to its Board with Newly Elected Directors Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint)
- Diversity, Inclusion, and a Candid Conversation with Canadian Viewpoint Colleagues
- 79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
Tag Archives: in-depth interview
8 Corona Virus Innovations That Will Become Everyday Consumer Items
Remember when people made fun of Whole Foods for selling pre-peeled fruit to lazy shoppers. It was only afterwards that critics realized people with disabilities are unable to eat oranges otherwise. Or all the times that people made fun of … Continue reading
Posted in Market Research
Tagged concept test, customer, focus group, in-depth interview, innovation, mystery shop, pharmaceutical, Pharmacist, qualitative, quantitative, sensory test
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IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of … Continue reading
Posted in Market Research
Tagged CATI, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, qualitative, sensory test, telephone interviewing
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Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person … Continue reading
Posted in Market Research
Tagged CATI, COVID, data collection, discussion board, dyad, experiential research, fieldwork, focus group, IDI, in-depth interview, innovation, interview, mystery shop, telephone interviewing
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Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading
Posted in Market Research
Tagged Corona Virus, COVID, COVID19, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, mall intercept, mystery shop, on-site, online data collection, package test, sensory test, shop-along, taste test, telephone interviewing
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How To Use Word Clouds Properly Within a Marketing Research Report
Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading
Posted in Market Research
Tagged dashboard, data collection, fieldwork, focus group, IDI, in-depth interview, interview, Toronto, word cloud
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Ten Most Useful Canview Posts of 2019
As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, medical panel, qualitative, recruitment
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Design Thinking for Market Researchers
The term Design Thinking can be intimidating. You’ve probably heard it used in lofty, high level terms times by highly creative people. But Design Thinking isn’t just for creative people building innovative new products. It’s an extremely relatable way of … Continue reading
Posted in Market Research
Tagged data collection, Design Thinking, in-depth interview, innovation, interview
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How to write open-ended questions that lead to actionable insights
Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and … Continue reading
Posted in Market Research
Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing
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It’s not easy to write a questionnaire and this is the proof
If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of … Continue reading
Posted in Market Research
Tagged CATI, data collection, fieldwork, focus group, IDI, in-depth interview
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