-
Recent Posts
- How to design market research telephone interviews that generate top quality data
- TORONTO, April 15, 2019 – Canadian Survey Research Insights Council (CRIC) made several major announcements at its town hall meeting held April 3 in Toronto
- Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
Tag Archives: in-depth interview
How to design market research telephone interviews that generate top quality data
Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading
Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
Leave a comment
Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand
Qualitative research includes an extraordinary range of highly useful techniques. It includes techniques where numbers don’t matter (very much) and straying from the plan (a little bit) is a good thing. But what, specifically, is so great about qualitative research? … Continue reading
Posted in Market Research
Tagged fieldwork, focus group, in-depth interview, moderator, qualitative research
Comments Off on Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand
Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go … Continue reading
Posted in Market Research
Tagged data collection, data quality assurance, ethnography qualitative research, focus group, IDI, in-depth interview, in-home, limitations of qualitative research, moderator, qualitative and quantitative research, qualitative market research, qualitative research design, qualitative research method
Comments Off on Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading
Posted in Market Research
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
Comments Off on Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading
Posted in Market Research
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
Comments Off on Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, … Continue reading
Posted in Market Research
Tagged discussion board, dyad, fieldwork, focus group, in-depth interview, in-home, interview, moderator, qualitative, reporting, transcription, triad
Comments Off on Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
Brands Banking on Experiential Marketing in the Q4 Holiday Season
Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading
Posted in Market Research
Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test
Comments Off on Brands Banking on Experiential Marketing in the Q4 Holiday Season
Getting to know all about you: An introduction to the Shop-Along research methodology
Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment … Continue reading
Posted in Market Research
Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation
Comments Off on Getting to know all about you: An introduction to the Shop-Along research methodology