Recent Posts
- October 8, 2020: Attend CRIC Webinar to learn about ISO 20252:2019 Requirements for CRIC Agency Members
- Canadian Viewpoint Is Hiring for Multiple Project Management and Business Development Roles in Richmond Hill, Ontario
- Reconnect and Refocus: Join the September 30th Women In Research virtual event in Toronto
Tag Archives: in-depth interview
How to create more inclusive data collection tools and benefit from more actionable results
From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading
Posted in Market Research Tagged data collection, data quality, demographics, diversity, equity, fieldwork, in-depth interview, inclusion, interview, market research, questionnaire Comments Off on How to create more inclusive data collection tools and benefit from more actionable results
8 Corona Virus Innovations That Will Become Everyday Consumer Items
Remember when people made fun of Whole Foods for selling pre-peeled fruit to lazy shoppers. It was only afterwards that critics realized people with disabilities are unable to eat oranges otherwise. Or all the times that people made fun of … Continue reading
Posted in Market Research Tagged concept test, customer, focus group, in-depth interview, innovation, mystery shop, pharmaceutical, Pharmacist, qualitative, quantitative, sensory test Comments Off on 8 Corona Virus Innovations That Will Become Everyday Consumer Items
IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of … Continue reading
Posted in Market Research Tagged CATI, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, qualitative, sensory test, telephone interviewing Comments Off on IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person … Continue reading
Posted in Market Research Tagged CATI, COVID, data collection, discussion board, dyad, experiential research, fieldwork, focus group, IDI, in-depth interview, innovation, interview, mystery shop, telephone interviewing Comments Off on Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading
Posted in Market Research Tagged Corona Virus, COVID, COVID19, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, mall intercept, mystery shop, on-site, online data collection, package test, sensory test, shop-along, taste test, telephone interviewing Comments Off on Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
How To Use Word Clouds Properly Within a Marketing Research Report
Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading
Posted in Market Research Tagged dashboard, data collection, fieldwork, focus group, IDI, in-depth interview, interview, Toronto, word cloud Comments Off on How To Use Word Clouds Properly Within a Marketing Research Report
Ten Most Useful Canview Posts of 2019
As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of … Continue reading
Posted in Market Research Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, medical panel, qualitative, recruitment Comments Off on Ten Most Useful Canview Posts of 2019
Design Thinking for Market Researchers
The term Design Thinking can be intimidating. You’ve probably heard it used in lofty, high level terms times by highly creative people. But Design Thinking isn’t just for creative people building innovative new products. It’s an extremely relatable way of … Continue reading
Posted in Market Research Tagged data collection, Design Thinking, in-depth interview, innovation, interview Comments Off on Design Thinking for Market Researchers
How to write open-ended questions that lead to actionable insights
Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and … Continue reading
Posted in Market Research Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing Comments Off on How to write open-ended questions that lead to actionable insights
It’s not easy to write a questionnaire and this is the proof
If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of … Continue reading
Posted in Market Research Tagged CATI, data collection, fieldwork, focus group, IDI, in-depth interview Comments Off on It’s not easy to write a questionnaire and this is the proof