Tag Archives: #MRX

Survival Guide for Attending Market Research Conferences

Conferences can be exhilarating and tiring but if you do a bit of planning ahead, you just might survive. Here are 9 tips to help you survive your next conference!Register early. Ideally, pick up your registration package the day before. … Continue reading

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See you at the Insights Association GLC Winter Conference

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading

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Virtual reality is just fun and games. And market research.

For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly … Continue reading

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What is the most important component of a market research project?

Depending on how you break down the steps of the research process, there is a multitude of extremely important steps. And each one seems just as important as the last. Let’s review each of the steps to identify which one … Continue reading

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Communication isn’t a carefully crafted questionnaire

By Jason Zweig         How much do you like this product? 2 out of 5         How likely are you to recommend this product? 5 out of 5         How satisfied were you with … Continue reading

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Hello Marketing Research World!

With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories.We’ve also learned a lot. Not only have we learned a lot … Continue reading

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