Tag Archives: #MRX
Call for Speakers: CRIC Future of Qualitative Insights Summit
With the increased reliance on big data for insights, the need to get to the “why” has never been greater. The Canadian Research Insights Council’s Qualitative Thought Leadership Council in partnership with ESOMAR is seeking submissions for CRIC’s Future of … Continue reading
Call for Speakers: CRIC AI, Data Analytics, and Insights Summit
The growth of AI and data analytics is rapidly transforming the ways that companies develop insights. CRIC’s AI and Data Analytics Thought Leadership Council in partnership with ESOMAR will be hosting a one-day summit on May 21, 2020 at the … Continue reading
CRIC Makes Key Decisions at November Board Meeting
Update Statement: CRIC Makes Key Decisions at November Board Meeting: Membership to open soon for industry; Canadian solution for CMRP; Standards and Advocacy TORONTO, November 27, 2018—Key decisions were made at a November 13 Board Meeting of the Canadian Research … Continue reading
Survival Guide for Attending Market Research Conferences
Conferences can be exhilarating and tiring but if you do a bit of planning ahead, you just might survive. Here are 9 tips to help you survive your next conference!Register early. Ideally, pick up your registration package the day before. … Continue reading
See you at the Insights Association GLC Winter Conference
From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading
Virtual reality is just fun and games. And market research.
For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly … Continue reading
What is the most important component of a market research project?
Depending on how you break down the steps of the research process, there is a multitude of extremely important steps. And each one seems just as important as the last. Let’s review each of the steps to identify which one … Continue reading
Communication isn’t a carefully crafted questionnaire
By Jason Zweig How much do you like this product? 2 out of 5 How likely are you to recommend this product? 5 out of 5 How satisfied were you with … Continue reading
Hello Marketing Research World!
With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories.We’ve also learned a lot. Not only have we learned a lot … Continue reading