Tag Archives: package test

The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests

Posted on Thursday January 31st, 2019 by CanView Team

DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading →

Posted in Market Research | Tagged data collection, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test | Comments Off

How to Reduce the Risks of Innovation Through Consumer Research

Posted on Thursday December 20th, 2018 by CanView Team

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading →

Posted in Market Research | Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test | Comments Off

Pink Toast and Other Top Market Research Posts from 2018

Posted on Friday December 14th, 2018 by CanView Team

In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading →

Posted in Market Research | Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample | Comments Off

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Posted on Wednesday November 7th, 2018 by CanView Team

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the last … Continue reading →

Posted in Market Research | Tagged ad test, central location, concept test, data collection, experiential research, fieldwork, focus group, mall intercept, on-site, package test, taste test | Comments Off

Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

Posted on Wednesday July 11th, 2018 by CanView Team

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow … Continue reading →

Posted in Market Research | Tagged apps, Cineplex, data collection, DoorDash, fieldwork, Foodora, home delivery, IHUT, Just-Eat, package test, packaging, sensory test, Skip the Dishes, Tim Horton’s, Uber Eats | Comments Off

Market Research Mythbusters: Research reports aren’t useful!

Posted on Wednesday June 20th, 2018 by CanView Team

When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading →

Posted in Market Research | Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation | Comments Off

Conducting research is easy… if you understand hundreds of cognitive biases!

Posted on Thursday June 14th, 2018 by CanView Team

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading →

Posted in Market Research | Tagged ad test, analysis, cognitive bias, concept test, customer, data collection, fieldwork, focus group, in-depth interview, interview, mall intercept, moderator, package test, sensory test | Comments Off

Can market researchers ditch the p-value?

Posted on Monday May 28th, 2018 by CanView Team

Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading →

Posted in Market Research | Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting | Comments Off

What are the different types of marketing segmentation?

Posted on Tuesday May 22nd, 2018 by CanView Team

In the marketing world, segmentation research involves identifying subgroups of people within a larger population so that each subgroup has similar needs or desires. Understanding the various segments of people within a product or service category allows marketers to design … Continue reading →

Posted in Market Research | Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation | Comments Off

Correlation vs Causation and the Battle for Relevant Brand Research Conclusions

Posted on Monday April 30th, 2018 by CanView Team

The difference between correlation and causation seems fairly straightforward. Correlation means there is some kind of relationship between the variables but it’s impossible to determine if one is the root cause of the other. Causation means there is a predictable … Continue reading →

Posted in Market Research | Tagged ad test, analysis, causation, concept test, correlation, data collection, Datasaursm, fieldwork, package test, quantitative, sample, sensory test, Spurious Correlations, taste test, Tyler Vigen | Comments Off

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