Tag Archives: package test
DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading
Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading
In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading
Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?
There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow … Continue reading
Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading
In the marketing world, segmentation research involves identifying subgroups of people within a larger population so that each subgroup has similar needs or desires. Understanding the various segments of people within a product or service category allows marketers to design … Continue reading