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Tag Archives: package test
More Naked Packaging Please! The environment needs it and people are demanding it.
Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, IHUT, incentive, package test, packaging, panel, sensory test
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Canadian Viewpoint IHUTS, Package, and Product Tests
Canadian Viewpoint has extensive experience conducting in-home and in-facility usage, product, and package tests across Canada and the USA. For nearly four decades, we’ve been trusted to successfully offered a variety of products to consumers for testing in their own … Continue reading
Posted in Market Research
Tagged IHUT, package test, product test, sensory test
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Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
Making the rounds last week was a news article in The Asahi Shimbun sharing their mysterious problem that a lot of people in Japan were renting cars but never driving them. Given that the company earns at least part of … Continue reading
Posted in Market Research
Tagged customer, data collection, fieldwork, innovation, package test, social observation
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It’s A Matter of Life or Death: Applications of Medical Market Research
Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences.Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both patients … Continue reading
Posted in Market Research
Tagged Dentists, fieldwork, focus group, Hygienists, IDI, in-depth interview, medical panel, package test, Pharmacist
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Thank you millennials for bringing healthy and flavourful back to food
We’ve all read the posts about how millennials killed fabric softener, banks, and bar soap. Millennials became the much-appreciated scapegoat for nearly any kind of product that failed to disrupt and meet the evolving needs of today’s consumers. But isn’t … Continue reading
Posted in Market Research
Tagged fieldwork, innovation, package test, sensory test, taste test, trends
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The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test
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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading
Posted in Market Research
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
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Pink Toast and Other Top Market Research Posts from 2018
In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading
Posted in Market Research
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
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