Tag Archives: packaging

Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow … Continue reading

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What are the key features of a perfect package test?

Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading

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From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

Consumers don’t usually consciously think about their process of picking an item off the store shelf but market researchers do. Shelf-tests help researchers better understand that process, particularly when the consumer decision seems arbitrary or illogical. This type of research … Continue reading

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Cannabis in Canada: Planning a wise communication strategy

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services.Would incorporating cannabis be … Continue reading

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Product Packaging Trends for 2018: 6 ways to be truly authentic

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s … Continue reading

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