Tag Archives: packaging

From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

Posted on March 9, 2018

Consumers don’t usually consciously think about their process of picking an item off the store shelf but market researchers do. Shelf-tests help researchers better understand that process, particularly when the consumer decision seems arbitrary or illogical. This type of research […]

Cannabis in Canada: Planning a wise communication strategy

Cannabis in Canada: Planning a wise communication strategy

Posted on January 29, 2018

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services. Would incorporating cannabis […]

Product Packaging Trends for 2018: 6 ways to be truly authentic

Product Packaging Trends for 2018: 6 ways to be truly authentic

Posted on January 24, 2018

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s […]