Tag Archives: panel

How To Clean A Marketing Research Questionnaire Dataset

Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the results … Continue reading

Posted in Market Research | Tagged , , , , , , , | Leave a comment

Five Quick Tips For Effective Use of Marketing Research Data Tabulations

Data tables can be intimidating. A questionnaire of moderate length can have hundreds of columns and thousands of rows to wade through. At the same time, tables generally incorporate extremely valuable features that save researchers a lot of time. But … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Leave a comment

Why Don’t Research Access Panels Match Census Demographics?

When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on Why Don’t Research Access Panels Match Census Demographics?

More Naked Packaging Please! The environment needs it and people are demanding it.

Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on More Naked Packaging Please! The environment needs it and people are demanding it.

Pink Toast and Other Top Market Research Posts from 2018

In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Pink Toast and Other Top Market Research Posts from 2018

From Brand Seller to Brand Producer: Amazon is betting on its own branded products

What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags?The link isn’t obvious.They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon.More importantly, they … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on From Brand Seller to Brand Producer: Amazon is betting on its own branded products

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off on U&A&H&P: What are the key components to learn about consumers, customers, and category users?

Market Research Myths: Market research is questionnaires

This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on Market Research Myths: Market research is questionnaires

Market Research Myths: Public data offers everything we need

Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on Market Research Myths: Public data offers everything we need

Can market researchers ditch the p-value?

Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Can market researchers ditch the p-value?