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Tag Archives: panel
More Naked Packaging Please! The environment needs it and people are demanding it.
Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, IHUT, incentive, package test, packaging, panel, sensory test
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Pink Toast and Other Top Market Research Posts from 2018
In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading
Posted in Market Research
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
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From Brand Seller to Brand Producer: Amazon is betting on its own branded products
What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags?The link isn’t obvious.They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon.More importantly, they … Continue reading
Posted in Market Research
Tagged customer, data collection, fieldwork, focus group, IDI, innovation, panel
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Market Research Myths: Market research is questionnaires
This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading
Posted in Market Research
Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam
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Market Research Myths: Public data offers everything we need
Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading
Posted in Market Research
Tagged analysis, data collection, open-end, panel, qualitative, quality assurance, quantitative, recruitment
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Can market researchers ditch the p-value?
Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading
Posted in Market Research
Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting
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What are the different types of marketing segmentation?
In the marketing world, segmentation research involves identifying subgroups of people within a larger population so that each subgroup has similar needs or desires. Understanding the various segments of people within a product or service category allows marketers to design … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation
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Chunking: What shall we do with a questionnaire that’s too long?
You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase … Continue reading
Posted in Market Research
Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting
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When to use a probability versus a nonprobability sample
There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading
Posted in Market Research
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
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