The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an […]
This is a fortunate myth! Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their […]
Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait […]
Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and […]
In the marketing world, segmentation research involves identifying subgroups of people within a larger population so that each subgroup has similar needs or desires. Understanding the various segments of people within a product or service category allows marketers to design […]
You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase […]
There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. […]
Ever since researchers realized that people could be invited to participate in research via email (wow, has it really been 20 years?), crafting effective subject lines has been an essential and tricky part of the research business. What is the […]
With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options. Full service […]
What is a snowball sample? As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm […]
