Tag Archives: panelist
Can market researchers ditch the p-value?
Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading
What are the different types of marketing segmentation?
In the marketing world, segmentation research involves identifying subgroups of people within a larger population so that each subgroup has similar needs or desires. Understanding the various segments of people within a product or service category allows marketers to design … Continue reading
How to create great subject lines for email survey invitations
Ever since researchers realized that people could be invited to participate in research via email (wow, has it really been 20 years?), crafting effective subject lines has been an essential and tricky part of the research business. What is the … Continue reading
Thank you, Teachers, for getting kids interested in the marketing research industry
Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading
Bigger is better and other myths about research panels
By Sasha HaigOne of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential components.Who … Continue reading