Tag Archives: qualitative

A Plan for Change: Market research goals you can actually accomplish this year

I’m pretty tired of New Year’s Resolutions that are completely unattainable. Only an incredibly tiny minority of people ARE able to lose those 25 pounds, write in their mindfulness journal every day, or read a novel every month. With that … Continue reading

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Why would anyone use a biased snowball sample for legitimate research?

What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading

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4 Things to Consider When Choosing the Right Qualitative Research Recruiter

From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next … Continue reading

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Should I worry if a focus group participant contradicts themselves?

Though their use has somewhat declined given the arrival of the accessible internet, focus groups are still a very much needed tool in the market researchers toolkit. Indeed, based solely on a Google Trends chart, we’ve relied on them quite … Continue reading

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When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading

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Is that in-person interview part of a quantitative or qualitative study?

By Sasha HaigThis article originally appeared on the Canadian Viewpoint blog.Your colleague is conducting a face-to-face mall-intercept research project. You instantly know it’s qualitative research project. Or do you?One of the tricky things about research is that knowing whether someone … Continue reading

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7 ways to reduce your research costs

By Carol UdellGood quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary.1)   Broaden your target groups. It’s nearly always cheaper to run research with the general … Continue reading

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