-
Recent Posts
- What is a Booster Sample in Marketing Research Studies and When Should You Use One?
- Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
- Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)
Tag Archives: qualitative
Call for Speakers: CRIC Future of Qualitative Insights Summit
With the increased reliance on big data for insights, the need to get to the “why” has never been greater. The Canadian Research Insights Council’s Qualitative Thought Leadership Council in partnership with ESOMAR is seeking submissions for CRIC’s Future of … Continue reading
Posted in Market Research
Tagged #MRX, conference, CRIC, ESOMAR, John Tabone, market research, qualitative, Toronto
Comments Off on Call for Speakers: CRIC Future of Qualitative Insights Summit
Ten Most Useful Canview Posts of 2019
As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, medical panel, qualitative, recruitment
Comments Off on Ten Most Useful Canview Posts of 2019
Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
Comments Off on Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading
Posted in Market Research
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
Comments Off on Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading
Posted in Market Research
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
Comments Off on Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, … Continue reading
Posted in Market Research
Tagged discussion board, dyad, fieldwork, focus group, in-depth interview, in-home, interview, moderator, qualitative, reporting, transcription, triad
Comments Off on Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading
Posted in Market Research
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
Comments Off on Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Pink Toast and Other Top Market Research Posts from 2018
In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading
Posted in Market Research
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
Comments Off on Pink Toast and Other Top Market Research Posts from 2018
Market Research Myths: Market research is questionnaires
This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading
Posted in Market Research
Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam
Comments Off on Market Research Myths: Market research is questionnaires
Market Research Myths: Public data offers everything we need
Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading
Posted in Market Research
Tagged analysis, data collection, open-end, panel, qualitative, quality assurance, quantitative, recruitment
Comments Off on Market Research Myths: Public data offers everything we need