Tag Archives: quantitative research

Reflect, Connect, and Get Centered: Join a Canada-Wide Virtual Networking Event with WIRe

. Canadian Viewpoint is delighted to support the upcoming Women in Research Toronto event! WIRe Toronto will be hosting its first national event on December 15th. Join your colleagues from across Canada for virtual networking! Since many of us are … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Leave a comment

Can you guess my bias?

Can you? Can you guess my bias? Am I biased against products that are sustainable because they aren’t effective? Am I biased against products that are NOT sustainable because they destroy the earth? Am I biased against products that are … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on Can you guess my bias?

10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data

Congratulations on designing a great questionnaire that is sure to generate insightful and actionable research results. But before going pressing that scary launch button, it’s imperative that you ensure the questionnaire is the highest quality possible. Here are ten tips … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on 10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data