Tag Archives: quantitative

Why Don’t Research Access Panels Match Census Demographics?

When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and […]

Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?

Research access panels are often the perfect way to gather opinions from hundreds or thousands of people from across the country. People have already consented to be contacted and share their opinions about a variety of topics, and they feel […]

Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our […]

Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers […]

Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager. In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects […]

Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a […]

Pink Toast and Other Top Market Research Posts from 2018

In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new […]

An ounce of fatigue prevention is worth a pound of data quality

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, […]

Research and Analytics Dashboards: Creating quality visualizations

In a previous post, Research and Analytics Dashboards: From idea to design, we talked about the key components for planning a research data dashboard including knowing your audience, focusing on key metrics, and organizing the components into meaningful stories. In […]

Research and Analytics Dashboards: From Idea to Design

As delightful as a 100-page report is, especially when it’s tracker results delivered 4 or more times per year, sometimes creating a custom dashboard is the only logical way to present research results. A well-designed dashboard makes it vastly easier […]