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Tag Archives: quantitative
8 Corona Virus Innovations That Will Become Everyday Consumer Items
Remember when people made fun of Whole Foods for selling pre-peeled fruit to lazy shoppers. It was only afterwards that critics realized people with disabilities are unable to eat oranges otherwise. Or all the times that people made fun of … Continue reading
Posted in Market Research
Tagged concept test, customer, focus group, in-depth interview, innovation, mystery shop, pharmaceutical, Pharmacist, qualitative, quantitative, sensory test
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Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes
For those of us who analyze quantitative marketing research data with statistical packages like SPSS, SAS, and R, there is little need to find an online calculator. But every once in a while, you might find yourself with a little … Continue reading
Posted in Market Research
Tagged analysis, dashboard, data collection, quantitative, reporting, statistics, survey
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Case Study: Disrupting the retirement living industry to deliver best in class health experiences, by Sklar Wilton & Associates
There is a good side and a bad side to a lot of technology. Fortunately, when it comes to health and wellness, technology might just be creating more good than bad. More and more companies are demonstrating improvements in the … Continue reading
Posted in Market Research
Tagged AI, artificial intelligence, case study, data collection, quantitative, questionnaire, senior living, Sklar Wilton & Associates
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Case Study: Disrupting the alcoholic beverage industry for new product innovations and improved communications, by Sklar Wilton & Associates
Most of us have used chatbots to find information or book meetings on our computer, or to place our order at a fast food restaurant. Those are the obvious, consumer facing examples of artificial intelligence that most of us recognize. … Continue reading
Posted in Market Research
Tagged AI, artificial intelligence, beverage, case study, data collection, quantitative, questionnaire, Sklar Wilton & Associates, taste tests
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Case Study: Disrupting the food service industry to deliver best in class service throughout the customer journey, by Sklar Wilton & Associates
Even though artificial intelligence has been a topic of interest for more than fifty years, it’s only been in the last few years that experts have made giant leaps in progress that have been really noticed or appreciated by non-experts. … Continue reading
Posted in Market Research
Tagged AI, artificial intelligence, case study, data collection, quantitative, questionnaire, Sklar Wilton & Associates
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How To Clean A Marketing Research Questionnaire Dataset
Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the results … Continue reading
Posted in Market Research
Tagged analysis, dashboard, data collection, hosting, panel, quantitative, reporting, sample
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Why Don’t Research Access Panels Match Census Demographics?
When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and … Continue reading
Posted in Market Research
Tagged data collection, hosting, incentive, invitation, LOI, panel, panelist, programming, quantitative, sample
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Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?
Research access panels are often the perfect way to gather opinions from hundreds or thousands of people from across the country. People have already consented to be contacted and share their opinions about a variety of topics, and they feel … Continue reading
Posted in Market Research
Tagged access panel, data collection, invitation, LOI, quantitative, sampling
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Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada
As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our … Continue reading
Posted in Market Research
Tagged Bitcoin, Canada, case study, CorbinPartners, data collection, quantitative, questionnaire
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