Tag Archives: survey programming

Canadian Viewpoint: 45 Years of Doing Market Research Right

Canadian Viewpoint: 45 Years of Doing Market Research Right

Posted on January 30, 2026

We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years.  Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]

Can you guess my bias?

Can you guess my bias?

Posted on November 3, 2020

Can you? Can you guess my bias? Am I biased against products that are sustainable because they aren’t effective? Am I biased against products that are NOT sustainable because they destroy the earth? Am I biased against products that are […]

10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data

10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data

Posted on March 13, 2019

Congratulations on designing a great questionnaire that is sure to generate insightful and actionable research results. But before going pressing that scary launch button, it’s imperative that you ensure the questionnaire is the highest quality possible. Here are ten tips […]