Tag Archives: telephone interviewing

How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading

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Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading

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Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading

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U&A&H&P: What are the key components to learn about consumers, customers, and category users?

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading

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Full Service or Specialized Service: Which research provider is right for you?

With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options.Full service research … Continue reading

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Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

The GRIT report is a tracker conducted by GreenBook to better understand the status of the marketing research industry. It reports on the use of emerging research methods, traditional research methods, how research is used, and how researchers go about … Continue reading

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The Pros and Cons of Telephone Research

Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons … Continue reading

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Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading

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