December diversity brings merry, happy, and joy

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There’s no better time of year to be reminded of how diverse people are. Some of our most important and loved occasions fall within this short time span.

Diwali

St. Nicholas Day

Bodhi Day

Hanukkah

Christmas

Kwanzaa

Festivus

Obviously, we’re familiar with our own religious and cultural activities. We might even be familiar with a couple occasions that are more common to wherever we live. But, do we have a good grasp of all seven of the occasions mentioned here? Could we reference them in a conversation and know that we aren’t misrepresenting them?

This diversity of culture is a perfect reminder for anyone in the research business.

Researchers know how to frame data collection tools to reflect our own experiences. I could easily write a questionnaire or discussion guide that incorporates content about both Hanukkah and Christmas in a respectful and welcoming way. Could I do that for Diwali or Bodhi Day? Probably not. I would need to consult with a colleague who has personal experience.

Of course, diversity in the research space is about far more than personal holidays. It’s reflected in how we ask questions of gender, ethnicity, and cultural backgrounds. It comes into play when we ask questions about leadership styles, parenting roles and traditions, and even product awareness and purchase.

Whether we’re asking demographic, psychographic, or user-based questions, there are always innumerable diverse perspectives to consider when asking seemingly simple questions.

Whatever you celebrate, may it be merry, happy, and joyful, and overflowing with light, laughter, and love – at a safe distance.  

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“Canadian With nearly 40 years of experience, Canadian Viewpoint is a field and data collection company that specializes in English and French offline and online services. We offer consumer and medical sample, programming and hosting, custom omnibus, mall intercepts, pre-recruits to central location, mystery shopping, site interviews, IHUTs, sensory, product, and package tests, discussion boards, CATI, facial coding, and other innovative technologies. Learn more about our services on our website. Canadian Viewpoint is a founding board member of CRIC (Canadian Research Insights Council) and named on both the 2019 GRIT Top 50 list of Emerging Players and the Women in Research shortlist for Best Places to Work.
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