Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

From Brand Seller to Brand Producer: Amazon is betting on its own branded products

From Brand Seller to Brand Producer: Amazon is betting on its own branded products

Posted on November 26, 2018

What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags? The link isn’t obvious. They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon. […]

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Here we grow again! We’re hiring a Project Manager in Richmond Hill.

Here we grow again! We’re hiring a Project Manager in Richmond Hill.

Posted on November 22, 2018

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]

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Thank you, WIRe, for coming to Canada!

Thank you, WIRe, for coming to Canada!

Posted on November 19, 2018

After watching WIRe events take place around the world for 12 years, it was very exciting to be a part of the launch in Canada as a sponsor. We’d like to thank WIRe for the great work they do championing […]

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Brands Banking on Experiential Marketing in the Q4 Holiday Season

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Posted on November 14, 2018

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018. Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases. One […]

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Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Posted on November 7, 2018

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV? For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the […]

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Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Posted on October 31, 2018

Remember these? Google Glass. The most amazing, smartest glasses ever made. Touted as a hands-free device for hands-free workers, they’re the ugliest pair of glasses you’ll ever own. Unless, of course, you’re wearing a pair held together with electrical tape. […]

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Tim Horton’s and Hockey: Staying true to your brand’s mission

Tim Horton’s and Hockey: Staying true to your brand’s mission

Posted on October 24, 2018

If you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee and donuts. Just hearing the words instantly brings images of Oh Canada and hockey […]

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Momentum Builds For The Canadian Research Insights Council, The New Industry Association For Market And Survey Research Agencies

Momentum Builds For The Canadian Research Insights Council, The New Industry Association For Market And Survey Research Agencies

Posted on October 16, 2018

TORONTO, October 15, 2018—Momentum continues to build for the Canadian Research Insights Council (“CRIC”), the new industry association established to represent market and survey research agencies and industry partners. Since its inaugural meeting on August 30, members of the Interim […]

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WIRe is coming to Canada! (See you in Toronto!)

WIRe is coming to Canada! (See you in Toronto!)

Posted on October 15, 2018

For nearly twelve years, we’ve watched Women in Research hold mixers, run movie screenings, and host fabulous speakers in places like Austin, Mexico City, Paris, and Sydney. We’ve watched as researchers around the world, men and women, old and young, […]

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An ounce of fatigue prevention is worth a pound of data quality

An ounce of fatigue prevention is worth a pound of data quality

Posted on October 12, 2018

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, […]

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