Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

An ounce of fatigue prevention is worth a pound of data quality

An ounce of fatigue prevention is worth a pound of data quality

Posted on October 12, 2018

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, […]

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Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?

Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?

Posted on September 19, 2018

Up until recently, Five Guys, a popular burger store with more than 1500 locations, conducted ZERO advertising and marketing campaigns. They value the customer experience so highly that they send mystery shoppers to every location twice a week. That’s a […]

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Research and Analytics Dashboards: Creating quality visualizations

Research and Analytics Dashboards: Creating quality visualizations

Posted on September 12, 2018

In a previous post, Research and Analytics Dashboards: From idea to design, we talked about the key components for planning a research data dashboard including knowing your audience, focusing on key metrics, and organizing the components into meaningful stories. In […]

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Establishment of a New Industry Association for Research Agencies

Establishment of a New Industry Association for Research Agencies

Posted on September 10, 2018

—Joint Statement by the Heads of Canada’s Largest Market and Survey Research Firms— TORONTO, August 31, 2018—On August 30, the CEOs of some of Canada’s largest market and survey research firms held the inaugural meeting of a new industry association […]

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Research and Analytics Dashboards: From Idea to Design

Research and Analytics Dashboards: From Idea to Design

Posted on August 23, 2018

As delightful as a 100-page report is, especially when it’s tracker results delivered 4 or more times per year, sometimes creating a custom dashboard is the only logical way to present research results. A well-designed dashboard makes it vastly easier […]

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U&A&H&P: What are the key components to learn about consumers, customers, and category users?

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

Posted on August 10, 2018

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an […]

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We’re hiring a Market Research Project Manager in Richmond Hill

We’re hiring a Market Research Project Manager in Richmond Hill

Posted on August 8, 2018

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than […]

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Our Commitment to High Research Standards and Ethics

Our Commitment to High Research Standards and Ethics

Posted on August 1, 2018

Yesterday, the MRIA, Canada’s marketing research association, emailed its membership to say that it would cease day to day operations effective July 31, 2018 due to its current financial situation. The news has been reported in formal channels including the […]

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We’re hiring a Market Research Account Manager (Business Development) in Richmond Hill

We’re hiring a Market Research Account Manager (Business Development) in Richmond Hill

Posted on July 31, 2018

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than […]

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Getting to know all about you: An introduction to the Shop-Along research methodology

Getting to know all about you: An introduction to the Shop-Along research methodology

Posted on July 25, 2018

Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment […]

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