Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Establishment of a New Industry Association for Research Agencies

Establishment of a New Industry Association for Research Agencies

Posted on September 10, 2018

—Joint Statement by the Heads of Canada’s Largest Market and Survey Research Firms— TORONTO, August 31, 2018—On August 30, the CEOs of some of Canada’s largest market and survey research firms held the inaugural meeting of a new industry association […]

Read more >
Research and Analytics Dashboards: From Idea to Design

Research and Analytics Dashboards: From Idea to Design

Posted on August 23, 2018

As delightful as a 100-page report is, especially when it’s tracker results delivered 4 or more times per year, sometimes creating a custom dashboard is the only logical way to present research results. A well-designed dashboard makes it vastly easier […]

Read more >
U&A&H&P: What are the key components to learn about consumers, customers, and category users?

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

Posted on August 10, 2018

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an […]

Read more >
We’re hiring a Market Research Project Manager in Richmond Hill

We’re hiring a Market Research Project Manager in Richmond Hill

Posted on August 8, 2018

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than […]

Read more >
Our Commitment to High Research Standards and Ethics

Our Commitment to High Research Standards and Ethics

Posted on August 1, 2018

Yesterday, the MRIA, Canada’s marketing research association, emailed its membership to say that it would cease day to day operations effective July 31, 2018 due to its current financial situation. The news has been reported in formal channels including the […]

Read more >
We’re hiring a Market Research Account Manager (Business Development) in Richmond Hill

We’re hiring a Market Research Account Manager (Business Development) in Richmond Hill

Posted on July 31, 2018

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than […]

Read more >
Getting to know all about you: An introduction to the Shop-Along research methodology

Getting to know all about you: An introduction to the Shop-Along research methodology

Posted on July 25, 2018

Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment […]

Read more >
Experiential Marketing 101: How to ensure the success of your brand activation event

Experiential Marketing 101: How to ensure the success of your brand activation event

Posted on July 18, 2018

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and engaging experiences that attract new customers and generate more loyal existing customers. And with the help of social media, […]

Read more >
Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

Posted on July 11, 2018

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow […]

Read more >
Market Research Myths: Market research is questionnaires

Market Research Myths: Market research is questionnaires

Posted on July 6, 2018

This is a fortunate myth! Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their […]

Read more >