Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Our Commitment to High Research Standards and Ethics

Our Commitment to High Research Standards and Ethics

Posted on August 1, 2018

Yesterday, the MRIA, Canada’s marketing research association, emailed its membership to say that it would cease day to day operations effective July 31, 2018 due to its current financial situation. The news has been reported in formal channels including the […]

Read more >
We’re hiring a Market Research Account Manager (Business Development) in Richmond Hill

We’re hiring a Market Research Account Manager (Business Development) in Richmond Hill

Posted on July 31, 2018

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than […]

Read more >
Getting to know all about you: An introduction to the Shop-Along research methodology

Getting to know all about you: An introduction to the Shop-Along research methodology

Posted on July 25, 2018

Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment […]

Read more >
Experiential Marketing 101: How to ensure the success of your brand activation event

Experiential Marketing 101: How to ensure the success of your brand activation event

Posted on July 18, 2018

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and engaging experiences that attract new customers and generate more loyal existing customers. And with the help of social media, […]

Read more >
Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

Posted on July 11, 2018

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow […]

Read more >
Market Research Myths: Market research is questionnaires

Market Research Myths: Market research is questionnaires

Posted on July 6, 2018

This is a fortunate myth! Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their […]

Read more >
Market Research Myths: Public data offers everything we need

Market Research Myths: Public data offers everything we need

Posted on June 29, 2018

Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait […]

Read more >
Market Research Mythbusters: Research reports aren’t useful!

Market Research Mythbusters: Research reports aren’t useful!

Posted on June 20, 2018

When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With […]

Read more >
Conducting research is easy… if you understand hundreds of cognitive biases!

Conducting research is easy… if you understand hundreds of cognitive biases!

Posted on June 14, 2018

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done. People come prewired with literally hundreds of cognitive […]

Read more >
The good, the bad, and the ugly of the NPS score

The good, the bad, and the ugly of the NPS score

Posted on June 4, 2018

The Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that asks about likelihood to recommend. But there is wide disagreement about whether the Net Promoter Score is […]

Read more >