Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Communication isn’t a carefully crafted questionnaire

Communication isn’t a carefully crafted questionnaire

Posted on June 28, 2017

By Jason Zweig          How much do you like this product? 2 out of 5          How likely are you to recommend this product? 5 out of 5          How satisfied […]

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What do Zara, Emma Stone, and Mall Intercepts Have In Common?

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

Posted on June 20, 2017

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]

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Hello Marketing Research World!

Hello Marketing Research World!

Posted on June 16, 2017

With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories. We’ve also learned a lot. Not only have we learned a […]

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