In the realm of Market Research, where data fuels decision-making, the looming threat of Survey Fraud poses a crisis. Continuous assaults by fraudsters compromise the integrity of research data, risking the accuracy and reliability of insights crucial for business progress. Traditional anti-fraud methods prove insufficient, leaving the industry vulnerable. Canadian Viewpoint embarked on a mission to revolutionize market research, focusing on verifying respondent identity and ensuring high-quality data.
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