Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Ethnography Fieldtrip Options To Maximize Your Travel to ESOMAR Congress (also known as fun, local day trips!)

Ethnography Fieldtrip Options To Maximize Your Travel to ESOMAR Congress (also known as fun, local day trips!)

Posted on April 30, 2020

Justifying the costs of flights and hotels is sometimes difficult. That’s why you need to increase their value by combining them with ethnography field trips. These trips help you broaden your understanding of diverse human cultures so that you are […]

Read more >
IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint

IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint

Posted on April 29, 2020

As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of […]

Read more >
Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Posted on April 15, 2020

Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person […]

Read more >
What is a Booster Sample in Marketing Research Studies and When Should You Use One?

What is a Booster Sample in Marketing Research Studies and When Should You Use One?

Posted on March 24, 2020

  “Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of […]

Read more >
Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community

Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community

Posted on March 18, 2020

In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each […]

Read more >
Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

Posted on March 11, 2020

  It can be really hard to ‘make’ people do things. Chances are, when you ‘make’ them do something, it’s because they don’t actually want to do it and they may try to avoid doing it. So how can we […]

Read more >
Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes

Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes

Posted on February 25, 2020

For those of us who analyze quantitative marketing research data with statistical packages like SPSS, SAS, and R, there is little need to find an online calculator. But every once in a while, you might find yourself with a little […]

Read more >
What Does ESOMAR Congress Have in Common with The Toronto International Film Festival?

What Does ESOMAR Congress Have in Common with The Toronto International Film Festival?

Posted on February 19, 2020

First, both events attract thousands of people to Canada’s largest city. While ESOMAR attracts well over 1 000 of the most innovative qualitative and quantitative marketing researchers from around the world, TIFF, the Toronto International Film Festival, attracts nearly 500 […]

Read more >
How To Use Word Clouds Properly Within a Marketing Research Report

How To Use Word Clouds Properly Within a Marketing Research Report

Posted on February 12, 2020

Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But […]

Read more >
Call for Speakers: CRIC Future of Qualitative Insights Summit

Call for Speakers: CRIC Future of Qualitative Insights Summit

Posted on February 5, 2020

With the increased reliance on big data for insights, the need to get to the “why” has never been greater. The Canadian Research Insights Council’s Qualitative Thought Leadership Council in partnership with ESOMAR is seeking submissions for CRIC’s Future of […]

Read more >