Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes

Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes

Posted on February 25, 2020

For those of us who analyze quantitative marketing research data with statistical packages like SPSS, SAS, and R, there is little need to find an online calculator. But every once in a while, you might find yourself with a little […]

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What Does ESOMAR Congress Have in Common with The Toronto International Film Festival?

What Does ESOMAR Congress Have in Common with The Toronto International Film Festival?

Posted on February 19, 2020

First, both events attract thousands of people to Canada’s largest city. While ESOMAR attracts well over 1 000 of the most innovative qualitative and quantitative marketing researchers from around the world, TIFF, the Toronto International Film Festival, attracts nearly 500 […]

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How To Use Word Clouds Properly Within a Marketing Research Report

How To Use Word Clouds Properly Within a Marketing Research Report

Posted on February 12, 2020

Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But […]

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Call for Speakers: CRIC Future of Qualitative Insights Summit

Call for Speakers: CRIC Future of Qualitative Insights Summit

Posted on February 5, 2020

With the increased reliance on big data for insights, the need to get to the “why” has never been greater. The Canadian Research Insights Council’s Qualitative Thought Leadership Council in partnership with ESOMAR is seeking submissions for CRIC’s Future of […]

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Call for Speakers: CRIC AI, Data Analytics, and Insights Summit

Call for Speakers: CRIC AI, Data Analytics, and Insights Summit

Posted on February 3, 2020

The growth of AI and data analytics is rapidly transforming the ways that companies develop insights. CRIC’s AI and Data Analytics Thought Leadership Council in partnership with ESOMAR will be hosting a one-day summit on May 21, 2020 at the […]

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Case Study: Disrupting the retirement living industry to deliver best in class health experiences, by Sklar Wilton & Associates

Case Study: Disrupting the retirement living industry to deliver best in class health experiences, by Sklar Wilton & Associates

Posted on January 28, 2020

There is a good side and a bad side to a lot of technology. Fortunately, when it comes to health and wellness, technology might just be creating more good than bad. More and more companies are demonstrating improvements in the […]

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14 reasons to visit Toronto in addition to sharing your expertise at ESOMAR congress in September

14 reasons to visit Toronto in addition to sharing your expertise at ESOMAR congress in September

Posted on January 22, 2020

From September 13 to 16, 2020, Toronto is going to be incredible! That’s because we’re expecting a few thousand of our best friends from around the world to join us for ESOMAR congress! Submissions to speak at ESOMAR are due […]

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How to spark joy with your research design and data collection processes

How to spark joy with your research design and data collection processes

Posted on January 20, 2020

What brings you joy? When it comes to our personal lives, sparks of joy are easy to identify. It could be a surprise music release from one of your favourite artists (ahem, Eminem just dropped a new album!), a surprise […]

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2020 Marketing Research, Customer Experience, and Retail Conferences in Canada

2020 Marketing Research, Customer Experience, and Retail Conferences in Canada

Posted on January 13, 2020

There’s a fantastic selection of conferences around the world but even better are those close to home. Here is a list of research conferences being held in Canada in 2020. Let us know if your favourite one is missing! The […]

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Case Study: Disrupting the alcoholic beverage industry for new product innovations and improved communications, by Sklar Wilton & Associates

Case Study: Disrupting the alcoholic beverage industry for new product innovations and improved communications, by Sklar Wilton & Associates

Posted on January 7, 2020

Most of us have used chatbots to find information or book meetings on our computer, or to place our order at a fast food restaurant. Those are the obvious, consumer facing examples of artificial intelligence that most of us recognize. […]

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