Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

CRIC Webinar to Confront Exclusion and Racism in Canada’s Research & Insights Industry

CRIC Webinar to Confront Exclusion and Racism in Canada’s Research & Insights Industry

Posted on July 13, 2020

The recent tragedies in the United States and Canada have again demonstrated the need to address the inequalities that persist in our society. As an industry focused on collecting and analyzing data, we know firsthand that more needs to be […]

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Canadian Viewpoint Ranks #19 and #50 on Greenbook’s GRIT 50 Most Innovative Companies Lists

Canadian Viewpoint Ranks #19 and #50 on Greenbook’s GRIT 50 Most Innovative Companies Lists

Posted on July 7, 2020

Every year, Greenbook runs an open invitation for research buyers and suppliers around the world to vote for the most innovative companies in our industry. We are very happy to learn that Canadian Viewpoint was successfully voted onto two lists. […]

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CRIC Adds Strength and Depth to its Board with Newly Elected Directors Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint)

CRIC Adds Strength and Depth to its Board with Newly Elected Directors Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint)

Posted on June 25, 2020

The Canadian Research Insights Council (CRIC) is pleased to welcome Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint) to its board of directors. The four new directors were elected from […]

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Diversity, Inclusion, and a Candid Conversation with Canadian Viewpoint Colleagues

Diversity, Inclusion, and a Candid Conversation with Canadian Viewpoint Colleagues

Posted on June 22, 2020

Many people at Canadian Viewpoint contributed thoughts and resources to this post including, among others: Alysha Lee, Beth Depatie, Bryon Seale, Carol Udell, Gity Safai, Jason Zweig, Lisa Wight, Marissa Serrattan, Ryan Magder, Sasha Haig, and Wahib Ali. Racism exists. […]

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79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.

79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.

Posted on June 17, 2020

The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so […]

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Diversity In Canada – Opinions from the people

Diversity In Canada – Opinions from the people

Posted on June 10, 2020

The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so […]

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6 Canadian Founders Who Are the Definition of Turning Inspiration into Innovation

6 Canadian Founders Who Are the Definition of Turning Inspiration into Innovation

Posted on June 5, 2020

The inspiration for product innovation comes from many different places. Sometimes, it’s a lifestyle change that necessitates new needs that aren’t being met with existing products. Other times, it’s a longing to do and be better, with a focus on […]

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8 Corona Virus Innovations That Will Become Everyday Consumer Items

8 Corona Virus Innovations That Will Become Everyday Consumer Items

Posted on May 26, 2020

Remember when people made fun of Whole Foods for selling pre-peeled fruit to lazy shoppers. It was only afterwards that critics realized people with disabilities are unable to eat oranges otherwise. Or all the times that people made fun of […]

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Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment

Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment

Posted on May 12, 2020

Every business is in the midst of one pivot or another. Whether it’s starting or upping your eCommerce capabilities, repurposing your facilities to meet an urgent need, or transitioning your workforce into a new way of working, we’re all struggling […]

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Ethnography Fieldtrip Options To Maximize Your Travel to ESOMAR Congress (also known as fun, local day trips!)

Ethnography Fieldtrip Options To Maximize Your Travel to ESOMAR Congress (also known as fun, local day trips!)

Posted on April 30, 2020

Justifying the costs of flights and hotels is sometimes difficult. That’s why you need to increase their value by combining them with ethnography field trips. These trips help you broaden your understanding of diverse human cultures so that you are […]

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