Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

On both sides: A debate for balanced research reports

On both sides: A debate for balanced research reports

Posted on December 17, 2020

By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has […]

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December diversity brings merry, happy, and joy

December diversity brings merry, happy, and joy

Posted on December 9, 2020

.<p>https://youtu.be/ZOKjILlg3bo</p> There’s no better time of year to be reminded of how diverse people are. Some of our most important and loved occasions fall within this short time span. Diwali St. Nicholas Day Bodhi Day Hanukkah Christmas Kwanzaa Festivus Obviously, […]

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What I 3 about you.

What I 3 about you.

Posted on November 25, 2020

. What is a like? It’s a question on a survey, a verbal answer to a human moderator, or a button click on LinkedIn, Twitter, or TikTok. But what is it REALLY? What does a cerebral, subjective feeling of ‘like’ […]

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Reflect, Connect, and Get Centered: Join a Canada-Wide Virtual Networking Event with WIRe

Reflect, Connect, and Get Centered: Join a Canada-Wide Virtual Networking Event with WIRe

Posted on November 19, 2020

. Canadian Viewpoint is delighted to support the upcoming Women in Research Toronto event! WIRe Toronto will be hosting its first national event on December 15th. Join your colleagues from across Canada for virtual networking! Since many of us are […]

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Market Research Is Just Another Way to Talk about Logical Fallacies

Market Research Is Just Another Way to Talk about Logical Fallacies

Posted on November 10, 2020

. Obviously, consumers like your package, your product, your service. The brand manager said consumers like it. It’s impossible to prove consumers don’t like it. Consumers obviously don’t hate it. Sales are increasing so consumers must like it. Besides, everyone […]

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Can you guess my bias?

Can you guess my bias?

Posted on November 3, 2020

Can you? Can you guess my bias? Am I biased against products that are sustainable because they aren’t effective? Am I biased against products that are NOT sustainable because they destroy the earth? Am I biased against products that are […]

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Canadian Viewpoint’s Commitment to Research Standards, Privacy, and Ethics

Canadian Viewpoint’s Commitment to Research Standards, Privacy, and Ethics

Posted on October 29, 2020

CEO Declaration of Compliance with the Canadian Code of Market, Opinion, and Social Research and Data Analytics I certify that Canadian Viewpoint Inc has reviewed the requirements of the CRIC Canadian Code of Market, Opinion and Social Research and Data […]

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Sampling Is Easy

Sampling Is Easy

Posted on October 27, 2020

  Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to […]

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October 8, 2020: Attend CRIC Webinar to learn about ISO 20252:2019 Requirements for CRIC Agency Members

October 8, 2020: Attend CRIC Webinar to learn about ISO 20252:2019 Requirements for CRIC Agency Members

Posted on October 2, 2020

-CRIC Once Again Raises the Bar on Quality Research in Canada- As the standard-bearer for quality research in Canada, the Canadian Research Insights Council (CRIC) is pleased to announce a webinar to introduce Agency Members to ISO 20252:2019 Market, opinion […]

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Canadian Viewpoint Is Hiring for Multiple Project Management and Business Development Roles in Richmond Hill, Ontario

Canadian Viewpoint Is Hiring for Multiple Project Management and Business Development Roles in Richmond Hill, Ontario

Posted on September 23, 2020

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]

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