Tag Archives: CATI

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

Posted on Friday August 10th, 2018 by CanView Team

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading →

Posted in Market Research | Tagged ad test, analysis, CATI, customer, data collection, fieldwork, IDI, in-depth interview, interview, panel, panelist, telephone interviewing | Comments Off

When to use a probability versus a nonprobability sample

Posted on Thursday March 15th, 2018 by CanView Team

There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading →

Posted in Market Research | Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test | Comments Off

Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

Posted on Friday January 19th, 2018 by CanView Team

The GRIT report is a tracker conducted by GreenBook to better understand the status of the marketing research industry. It reports on the use of emerging research methods, traditional research methods, how research is used, and how researchers go about … Continue reading →

Posted in Market Research | Tagged CATI, central location, data collection, discussion board, fieldwork, focus group, IDI, IHUT, in-depth interview, mystery shop, qualitative, shop-along, small group, social observation, taste test, telephone interviewing | Comments Off

See you at the Insights Association GLC Winter Conference

Posted on Friday January 12th, 2018 by CanView Team

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading →

Posted in Market Research | Tagged #MRX, #NewMR, Canada, CATI, data collection, fieldwork, Great Lakes Chapter, IHUT, Insights Association, interviews, Montreal, Toronto | Comments Off

The Pros and Cons of Telephone Research

Posted on Tuesday September 26th, 2017 by CanView Team

Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons … Continue reading →

Posted in Market Research | Tagged CATI, data collection, fieldwork, IDI, in-depth interview, telephone, telephone interviewing, web assisted telephone interviewing | Comments Off

Do you know: What are qualitative recruiters required to share with participants?

Posted on Tuesday September 19th, 2017 by CanView Team

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading →

Posted in Market Research | Tagged CATI, central location, data collection, fieldwork, in-depth interview, mall intercept, Montreal, MRIA, mystery shop, on-site, telephone interviewing, Toronto | Comments Off

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