Tag Archives: CATI
IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of … Continue reading
Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person … Continue reading
How to write open-ended questions that lead to actionable insights
Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and … Continue reading
It’s not easy to write a questionnaire and this is the proof
If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of … Continue reading
How to design market research telephone interviews that generate top quality data
Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading
Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading
When to use a probability versus a nonprobability sample
There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading
Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
The GRIT report is a tracker conducted by GreenBook to better understand the status of the marketing research industry. It reports on the use of emerging research methods, traditional research methods, how research is used, and how researchers go about … Continue reading
See you at the Insights Association GLC Winter Conference
From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading