Tag Archives: CATI

See you at the Insights Association GLC Winter Conference

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Leave a comment

The Pros and Cons of Telephone Research

Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off

Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off