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Tag Archives: IHUT
More Naked Packaging Please! The environment needs it and people are demanding it.
Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, IHUT, incentive, package test, packaging, panel, sensory test
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Canadian Viewpoint IHUTS, Package, and Product Tests
Canadian Viewpoint has extensive experience conducting in-home and in-facility usage, product, and package tests across Canada and the USA. For nearly four decades, we’ve been trusted to successfully offered a variety of products to consumers for testing in their own … Continue reading
Posted in Market Research
Tagged IHUT, package test, product test, sensory test
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Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading
Posted in Market Research
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
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The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test
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Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers
Remember these?Google Glass. The most amazing, smartest glasses ever made. Touted as a hands-free device for hands-free workers, they’re the ugliest pair of glasses you’ll ever own. Unless, of course, you’re wearing a pair held together with electrical tape.It’s almost … Continue reading
Posted in Market Research
Tagged facial coding, fieldwork, focus group, IDI, IHUT, innovation, interview
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Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?
There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow … Continue reading
Posted in Market Research
Tagged apps, Cineplex, data collection, DoorDash, fieldwork, Foodora, home delivery, IHUT, Just-Eat, package test, packaging, sensory test, Skip the Dishes, Tim Horton’s, Uber Eats
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What are the key features of a perfect package test?
Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading
Posted in Market Research
Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative
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When to use a probability versus a nonprobability sample
There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading
Posted in Market Research
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
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Full Service or Specialized Service: Which research provider is right for you?
With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options.Full service research … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, hosting, IDI, IHUT, incentive, interview, panel, programming, recruitment, reporting, telephone interviewing
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