The pandemic has disrupted our lives for the past two years. It has forced us to ask and answer questions about our priorities and plans. Last year we focused on the resumption of growth and had to rewrite our strategies […]
Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to […]
From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in […]
There is a good side and a bad side to a lot of technology. Fortunately, when it comes to health and wellness, technology might just be creating more good than bad. More and more companies are demonstrating improvements in the […]
Most of us have used chatbots to find information or book meetings on our computer, or to place our order at a fast food restaurant. Those are the obvious, consumer facing examples of artificial intelligence that most of us recognize. […]
Even though artificial intelligence has been a topic of interest for more than fifty years, it’s only been in the last few years that experts have made giant leaps in progress that have been really noticed or appreciated by non-experts. […]
As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our […]
Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, […]
When you’ve finally finished writing your questionnaire, after you’ve written, rewritten, and edited it ten times and the client has rewritten and edited it another ten times, you’re ready to test it in field with a small percentage of your […]
Ever since researchers realized that people could be invited to participate in research via email (wow, has it really been 20 years?), crafting effective subject lines has been an essential and tricky part of the research business. What is the […]
