Tag Archives: questionnaire

Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

An ounce of fatigue prevention is worth a pound of data quality

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on An ounce of fatigue prevention is worth a pound of data quality

9 Essential Checks for a Questionnaire Pilot Test

When you’ve finally finished writing your questionnaire, after you’ve written, rewritten, and edited it ten times and the client has rewritten and edited it another ten times, you’re ready to test it in field with a small percentage of your … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , | Comments Off on 9 Essential Checks for a Questionnaire Pilot Test

How to create great subject lines for email survey invitations

Ever since researchers realized that people could be invited to participate in research via email (wow, has it really been 20 years?), crafting effective subject lines has been an essential and tricky part of the research business. What is the … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on How to create great subject lines for email survey invitations

Client Showcase: Van der Pop’s Women and Weed Survey

In a few short months, cannabis will be legal for personal use in Canada.Given that cannabis is literally a brand new category in our country, we have much to learn about who to market to, and how to market to … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on Client Showcase: Van der Pop’s Women and Weed Survey

5 free ways to increase questionnaire engagement

My questionnaire is the most interesting and engaging questionnaire ever written.Not.Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone time we … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , , | Comments Off on 5 free ways to increase questionnaire engagement

Are your research screeners kicking out the most insightful questionnaire participants?

We know who our target research audience is. Or do we?Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already use … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

7 ways to reduce your research costs

By Carol UdellGood quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary.1)   Broaden your target groups. It’s nearly always cheaper to run research with the general … Continue reading

Posted in Market Research | Tagged , , , , | Comments Off on 7 ways to reduce your research costs

What sample size do I need for my market research questionnaire?

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , , , , | Comments Off on What sample size do I need for my market research questionnaire?

How to ask gender, age, employment, and income questions on self-completion surveys

Demographic questions should be fairly easy to ask as everyone knows the right answer for themselves. But it’s not always so simple. Here are a few tips for asking those ‘simple’ questions that will help you elicit the most valid … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , | Comments Off on How to ask gender, age, employment, and income questions on self-completion surveys