Tag Archives: questionnaire

How to create more inclusive data collection tools and benefit from more actionable results

From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on How to create more inclusive data collection tools and benefit from more actionable results

Case Study: Disrupting the retirement living industry to deliver best in class health experiences, by Sklar Wilton & Associates

There is a good side and a bad side to a lot of technology. Fortunately, when it comes to health and wellness, technology might just be creating more good than bad. More and more companies are demonstrating improvements in the … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on Case Study: Disrupting the retirement living industry to deliver best in class health experiences, by Sklar Wilton & Associates

Case Study: Disrupting the alcoholic beverage industry for new product innovations and improved communications, by Sklar Wilton & Associates

Most of us have used chatbots to find information or book meetings on our computer, or to place our order at a fast food restaurant. Those are the obvious, consumer facing examples of artificial intelligence that most of us recognize. … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Case Study: Disrupting the alcoholic beverage industry for new product innovations and improved communications, by Sklar Wilton & Associates

Case Study: Disrupting the food service industry to deliver best in class service throughout the customer journey, by Sklar Wilton & Associates

Even though artificial intelligence has been a topic of interest for more than fifty years, it’s only been in the last few years that experts have made giant leaps in progress that have been really noticed or appreciated by non-experts. … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on Case Study: Disrupting the food service industry to deliver best in class service throughout the customer journey, by Sklar Wilton & Associates

Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

An ounce of fatigue prevention is worth a pound of data quality

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on An ounce of fatigue prevention is worth a pound of data quality

9 Essential Checks for a Questionnaire Pilot Test

When you’ve finally finished writing your questionnaire, after you’ve written, rewritten, and edited it ten times and the client has rewritten and edited it another ten times, you’re ready to test it in field with a small percentage of your … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , | Comments Off on 9 Essential Checks for a Questionnaire Pilot Test

How to create great subject lines for email survey invitations

Ever since researchers realized that people could be invited to participate in research via email (wow, has it really been 20 years?), crafting effective subject lines has been an essential and tricky part of the research business. What is the … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on How to create great subject lines for email survey invitations

Client Showcase: Van der Pop’s Women and Weed Survey

In a few short months, cannabis will be legal for personal use in Canada.Given that cannabis is literally a brand new category in our country, we have much to learn about who to market to, and how to market to … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on Client Showcase: Van der Pop’s Women and Weed Survey

5 free ways to increase questionnaire engagement

My questionnaire is the most interesting and engaging questionnaire ever written.Not.Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone time we … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , , | Comments Off on 5 free ways to increase questionnaire engagement