Tag Archives: Toronto

How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading

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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading

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Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading

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Here we grow again! We’re hiring a Project Manager in Richmond Hill.

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions … Continue reading

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Thank you, WIRe, for coming to Canada!

After watching WIRe events take place around the world for 12 years, it was very exciting to be a part of the launch in Canada as a sponsor. We’d like to thank WIRe for the great work they do championing … Continue reading

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WIRe is coming to Canada! (See you in Toronto!)

For nearly twelve years, we’ve watched Women in Research hold mixers, run movie screenings, and host fabulous speakers in places like Austin, Mexico City, Paris, and Sydney. We’ve watched as researchers around the world, men and women, old and young, … Continue reading

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We’re hiring a Market Research Project Manager in Richmond Hill

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than … Continue reading

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We’re hiring a Market Research Account Manager (Business Development) in Richmond Hill

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than … Continue reading

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See you at the Insights Association GLC Winter Conference

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting. If you’ve ever visited a mall (and there are … Continue reading

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