At Canadian Viewpoint, we know that high-quality data is the cornerstone of successful market research. With decades of expertise in data collection and panel management, our proprietary panel, SurveyLion, is one of Canada’s largest and most trusted. Our panel consists of rigorously profiled and verified respondents, ensuring we meet even the most challenging research needs. We combine advanced technology with hands-on project management to maintain the highest data quality standards.
Here’s how we ensure that every sample we provide meets the strictest criteria for accuracy and reliability:
- Pay by Cheque
Our trusted panel is built on verified participants, with physical incentive cheques sent directly to their Canadian addresses. This process helps remove fraudulent participants and ensures that only real, verified users contribute to our client’s research.
- Bot Detection and Digital Fingerprinting
We use bot detection techniques to flag suspicious responses and implement digital fingerprinting to prevent duplicate entries into the same survey. This ensures the integrity of the data by stopping non-Canadian IP addresses and bots from tampering with the results.
- Open-Ended Response Checks
We enhance the quality of open-ended responses by using advanced methods to detect AI-generated, copied, or nonsensical answers. Our process includes monitoring response times, filtering out gibberish or offensive content, and identifying duplicate or fraudulent responses. After the data goes through our technology, our project managers conduct a final review of the answers for an added layer of security, ensuring that every response is genuine.
- Interactive and Engaging Surveys
We include interactive elements like audio, video, gamification, and more to trap bots and keep respondents engaged. These tasks improve respondent experience and act as quality checks to ensure human participation.
- Post-Survey Data Review
We go beyond in-survey checks by reviewing data post-completion. Using AI and machine learning, we flag and remove suspicious behaviour such as straightlining or unusually fast completions.
Over the years, we have established processes through continuous practice and adaptation. As technology evolves, we’ve pivoted to incorporate the latest advancements, adding layers of security to offer our high-valued partners the best data quality possible. With each step, we ensure our clients receive reliable and accurate data.
Feel free to ask us any questions about our premium sample or request more information about our processes.
