Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

How To Clean A Marketing Research Questionnaire Dataset

How To Clean A Marketing Research Questionnaire Dataset

Posted on December 3, 2019

  Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the […]

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Five Quick Tips For Effective Use of Marketing Research Data Tabulations

Five Quick Tips For Effective Use of Marketing Research Data Tabulations

Posted on November 28, 2019

Data tables can be intimidating. A questionnaire of moderate length can have hundreds of columns and thousands of rows to wade through. At the same time, tables generally incorporate extremely valuable features that save researchers a lot of time. But […]

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We’re Hiring a Full-Time Market Research Project Co-Ordinator In Richmond Hill, Ontario

We’re Hiring a Full-Time Market Research Project Co-Ordinator In Richmond Hill, Ontario

Posted on November 26, 2019

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]

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Why Don’t Research Access Panels Match Census Demographics?

Why Don’t Research Access Panels Match Census Demographics?

Posted on November 19, 2019

When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and […]

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Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?

Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?

Posted on November 13, 2019

Research access panels are often the perfect way to gather opinions from hundreds or thousands of people from across the country. People have already consented to be contacted and share their opinions about a variety of topics, and they feel […]

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The link between accessibility and growing your brand

The link between accessibility and growing your brand

Posted on October 30, 2019

8% of Americans have difficulty lifting or grasping. 8% of Americans have a vision impairment. 15% of Americans have a cognitive, mental, or emotional impairment. In total, about 19% of Americans and 22% of Canadians have a disability. These staggering […]

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Download Our New eBook: Your Plain Language Guide to In-Home Product and Package Tests

Download Our New eBook: Your Plain Language Guide to In-Home Product and Package Tests

Posted on October 28, 2019

Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs Cental Location Testing? Or how many extra products to request […]

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Spark New Connections: WIRe’s Third Event In Toronto!

Spark New Connections: WIRe’s Third Event In Toronto!

Posted on October 21, 2019

Once again, the team at Canadian Viewpoint is delighted to help support Canada’s only WIRe chapter, based in Toronto. On Thursday, November 14th, at 7pm, anyone who works in marketing research, or in an industry that supports marketing research, is […]

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Five Consumer Brands Leading With Sustainability

Five Consumer Brands Leading With Sustainability

Posted on October 17, 2019

Sustainability is finally a hot topic for most global companies that want to show consumers they deserve a spot in their consideration set. With a focus on sustainability, companies give back to the people, and the environment for that matter, […]

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Design Thinking for Market Researchers

Design Thinking for Market Researchers

Posted on October 11, 2019

The term Design Thinking can be intimidating. You’ve probably heard it used in lofty, high level terms times by highly creative people. But Design Thinking isn’t just for creative people building innovative new products. It’s an extremely relatable way of […]

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