Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Tim Horton’s and Hockey: Staying true to your brand’s mission

Tim Horton’s and Hockey: Staying true to your brand’s mission

Posted on October 24, 2018

If you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee and donuts. Just hearing the words instantly brings images of Oh Canada and hockey […]

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Momentum Builds For The Canadian Research Insights Council, The New Industry Association For Market And Survey Research Agencies

Momentum Builds For The Canadian Research Insights Council, The New Industry Association For Market And Survey Research Agencies

Posted on October 16, 2018

TORONTO, October 15, 2018—Momentum continues to build for the Canadian Research Insights Council (“CRIC”), the new industry association established to represent market and survey research agencies and industry partners. Since its inaugural meeting on August 30, members of the Interim […]

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WIRe is coming to Canada! (See you in Toronto!)

WIRe is coming to Canada! (See you in Toronto!)

Posted on October 15, 2018

For nearly twelve years, we’ve watched Women in Research hold mixers, run movie screenings, and host fabulous speakers in places like Austin, Mexico City, Paris, and Sydney. We’ve watched as researchers around the world, men and women, old and young, […]

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An ounce of fatigue prevention is worth a pound of data quality

An ounce of fatigue prevention is worth a pound of data quality

Posted on October 12, 2018

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, […]

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Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?

Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?

Posted on September 19, 2018

Up until recently, Five Guys, a popular burger store with more than 1500 locations, conducted ZERO advertising and marketing campaigns. They value the customer experience so highly that they send mystery shoppers to every location twice a week. That’s a […]

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Research and Analytics Dashboards: Creating quality visualizations

Research and Analytics Dashboards: Creating quality visualizations

Posted on September 12, 2018

In a previous post, Research and Analytics Dashboards: From idea to design, we talked about the key components for planning a research data dashboard including knowing your audience, focusing on key metrics, and organizing the components into meaningful stories. In […]

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Establishment of a New Industry Association for Research Agencies

Establishment of a New Industry Association for Research Agencies

Posted on September 10, 2018

—Joint Statement by the Heads of Canada’s Largest Market and Survey Research Firms— TORONTO, August 31, 2018—On August 30, the CEOs of some of Canada’s largest market and survey research firms held the inaugural meeting of a new industry association […]

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Research and Analytics Dashboards: From Idea to Design

Research and Analytics Dashboards: From Idea to Design

Posted on August 23, 2018

As delightful as a 100-page report is, especially when it’s tracker results delivered 4 or more times per year, sometimes creating a custom dashboard is the only logical way to present research results. A well-designed dashboard makes it vastly easier […]

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U&A&H&P: What are the key components to learn about consumers, customers, and category users?

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

Posted on August 10, 2018

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an […]

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We’re hiring a Market Research Project Manager in Richmond Hill

We’re hiring a Market Research Project Manager in Richmond Hill

Posted on August 8, 2018

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than […]

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