Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

WHAT IS A HEATMAP?

WHAT IS A HEATMAP?

Posted on September 21, 2021

One of the key elements of any website or app is the call to action (CTA) buttons. CTAs are commonly used throughout any page, whether your objective is to have your users fill out a form, read your posts, or purchase from your site. […]

Read more >
Does Panel Size Matter?

Does Panel Size Matter?

Posted on July 28, 2021

According to Harvard Business School, there are over 30,000 new products introduced every year, and 95 percent fail. Why do products fail so frequently? How do you make sure your product stands out?  For decades, researchers have studied consumer behaviours through different methods, such as online and telephone surveys, in-person interviews, in-home usage […]

Read more >
We made the GRIT Top 50 Most Innovative Companies List

We made the GRIT Top 50 Most Innovative Companies List

Posted on July 13, 2021

Canadian Viewpoint named as one of GRIT’s TOP 50 Most Innovative Companies.   We’re thrilled to announce that Canadian Viewpoint has been ranked #8 on the 2021 Greenbook Industry Trends (GRIT) Report TOP 50 Most Innovative Companies list in the Field Service suppliers category, jumping 11 spots versus last year.  To be named […]

Read more >
Embracing Every Identity to Develop a More Inclusive Culture

Embracing Every Identity to Develop a More Inclusive Culture

Posted on June 10, 2021

Diversity, Equity, and Inclusion “DEI” is not an HR department’s initiative anymore. Over the past year, the Black Lives Matter movement shone a light on inequalities and injustice all around the world and has prompted companies to reevaluate DEI. It is not enough to […]

Read more >
Trends That Will Define 2021 and Beyond In Market Research

Trends That Will Define 2021 and Beyond In Market Research

Posted on May 11, 2021

As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last […] Read more >

Eye Tracking In Market Research

Eye Tracking In Market Research

Posted on April 12, 2021

Market research no longer only focuses on surveys, focus groups, and direct customer feedback. With the rise of innovative technologies, marketers are able to analyze the environmental cues that cause the shopping behaviors online and in person. Harvard Business School professor Gerald Zaltman in his latest book, How Customers Think: […]

Read more >
Words of wisdom to get your research job done right the first time

Words of wisdom to get your research job done right the first time

Posted on February 11, 2021

The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new […]

Read more >
CAIP Canada Launches Two New Pathways to Earn CAIP

CAIP Canada Launches Two New Pathways to Earn CAIP

Posted on February 5, 2021

From the CAIP Canada website Analytics and Insights Professionals Encouraged to Apply for the CAIP Today and Join the Hundreds of CAIPs that Represent Quality and Ethics in Research. The Certified Analytics and Insights Professionals of Canada (CAIP) is pleased […]

Read more >
Qual vs quant: A quick guide to help you decide

Qual vs quant: A quick guide to help you decide

Posted on February 4, 2021

There are innumerable qualitative and quantitative research methods to choose from including focus groups, dyads, individual interviews, and boards to questionnaires, transactional analytics, and biometrics. Both can answer questions of who, what, when, where, why, and how so how are […]

Read more >
Case Study: Burnout and distress among physicians, nurses, and health care professionals

Case Study: Burnout and distress among physicians, nurses, and health care professionals

Posted on January 19, 2021

Even prior to the COVID pandemic, burnout and distress have had negative impacts on physicians, nurses, healthcare professionals and the treatment they provide. Understanding these impacts is key to making positive change and improving healthcare services. This study, by Barry […]

Read more >