Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Celebrating Black History Month: The past, present, and future

Celebrating Black History Month: The past, present, and future

Posted on February 22, 2022

Market research hinges on gathering data from a sample population that must represent a diverse audience. When a sample is not representative, it can lead to incorrect results and has ethical consequences. For the past 40+ years, we have ensured […]

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Looking Forward to 2022

Looking Forward to 2022

Posted on January 31, 2022

The pandemic has disrupted our lives for the past two years. It has forced us to ask and answer questions about our priorities and plans. Last year we focused on the resumption of growth and had to rewrite our strategies […]

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Increase your survey response rates through visual design and usability

Increase your survey response rates through visual design and usability

Posted on December 23, 2021

Designing an effective questionnaire requires more than just using the right words. While it is essential to ask the right questions, it is also crucial to avoid making design mistakes that could bias the results. Developing survey research takes time, knowledge, and skills. Anyone who writes survey questionnaires wants to be rewarded with high response rates. And you might ask, how does one reduce […]

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WHAT IS A HEATMAP?

WHAT IS A HEATMAP?

Posted on September 21, 2021

One of the key elements of any website or app is the call to action (CTA) buttons. CTAs are commonly used throughout any page, whether your objective is to have your users fill out a form, read your posts, or purchase from your site. […]

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Does Panel Size Matter?

Does Panel Size Matter?

Posted on July 28, 2021

According to Harvard Business School, there are over 30,000 new products introduced every year, and 95 percent fail. Why do products fail so frequently? How do you make sure your product stands out?  For decades, researchers have studied consumer behaviours through different methods, such as online and telephone surveys, in-person interviews, in-home usage […]

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We made the GRIT Top 50 Most Innovative Companies List

We made the GRIT Top 50 Most Innovative Companies List

Posted on July 13, 2021

Canadian Viewpoint named as one of GRIT’s TOP 50 Most Innovative Companies.   We’re thrilled to announce that Canadian Viewpoint has been ranked #8 on the 2021 Greenbook Industry Trends (GRIT) Report TOP 50 Most Innovative Companies list in the Field Service suppliers category, jumping 11 spots versus last year.  To be named […]

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Embracing Every Identity to Develop a More Inclusive Culture

Embracing Every Identity to Develop a More Inclusive Culture

Posted on June 10, 2021

Diversity, Equity, and Inclusion “DEI” is not an HR department’s initiative anymore. Over the past year, the Black Lives Matter movement shone a light on inequalities and injustice all around the world and has prompted companies to reevaluate DEI. It is not enough to […]

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Trends That Will Define 2021 and Beyond In Market Research

Trends That Will Define 2021 and Beyond In Market Research

Posted on May 11, 2021

As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last […] Read more >

Eye Tracking In Market Research

Eye Tracking In Market Research

Posted on April 12, 2021

Market research no longer only focuses on surveys, focus groups, and direct customer feedback. With the rise of innovative technologies, marketers are able to analyze the environmental cues that cause the shopping behaviors online and in person. Harvard Business School professor Gerald Zaltman in his latest book, How Customers Think: […]

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Words of wisdom to get your research job done right the first time

Words of wisdom to get your research job done right the first time

Posted on February 11, 2021

The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new […]

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