Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Sampling Is Easy

Sampling Is Easy

Posted on October 27, 2020

  Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to […]

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October 8, 2020: Attend CRIC Webinar to learn about ISO 20252:2019 Requirements for CRIC Agency Members

October 8, 2020: Attend CRIC Webinar to learn about ISO 20252:2019 Requirements for CRIC Agency Members

Posted on October 2, 2020

-CRIC Once Again Raises the Bar on Quality Research in Canada- As the standard-bearer for quality research in Canada, the Canadian Research Insights Council (CRIC) is pleased to announce a webinar to introduce Agency Members to ISO 20252:2019 Market, opinion […]

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Canadian Viewpoint Is Hiring for Multiple Project Management and Business Development Roles in Richmond Hill, Ontario

Canadian Viewpoint Is Hiring for Multiple Project Management and Business Development Roles in Richmond Hill, Ontario

Posted on September 23, 2020

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]

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Reconnect and Refocus: Join the September 30th Women In Research virtual event in Toronto

Reconnect and Refocus: Join the September 30th Women In Research virtual event in Toronto

Posted on September 17, 2020

Are you ready to reconnect with other insights and data professionals in Toronto? We are too so get your clicking finger ready! Canadian Viewpoint is a proud sponsor of the Toronto chapter of Women in Research (WIRe) which will be […]

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What is the CRIC Pledge to Canadians?

What is the CRIC Pledge to Canadians?

Posted on September 10, 2020

Your voice counts! By participating in marketing, social, and public opinion research, your opinions help influence the things that matter most to you. This includes government policies and programs and the development of products and services that better meet your […]

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CRIC Pledge to Canadians Helps Distinguish Legitimate Research Requests from Illegitimate or Fraudulent Requests

CRIC Pledge to Canadians Helps Distinguish Legitimate Research Requests from Illegitimate or Fraudulent Requests

Posted on September 10, 2020

The Canadian Research Insights Council (CRIC) is pleased to announce the launch of the CRIC Pledge to Canadians. The CRIC Pledge highlights the commitment of CRIC members to the highest ethical standards and helps Canadians distinguish requests to participate in […]

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Canadian Viewpoint Is Hiring for Multiple Business Development Roles in Richmond Hill, Ontario

Canadian Viewpoint Is Hiring for Multiple Business Development Roles in Richmond Hill, Ontario

Posted on September 3, 2020

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]

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How to create more inclusive data collection tools and benefit from more actionable market research results

How to create more inclusive data collection tools and benefit from more actionable market research results

Posted on July 31, 2020

From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in […]

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CRIC Commits to Action – Encourages Industry Support to Confront Exclusion and Racism in Canada’s Research, Analytics and Insights Industry

CRIC Commits to Action – Encourages Industry Support to Confront Exclusion and Racism in Canada’s Research, Analytics and Insights Industry

Posted on July 28, 2020

The Canadian Research Insights Council (CRIC), Canada’s voice of the research, analytics and insights industry, condemns racism and discrimination in any form and believes our industry has an important role to play in pushing for progress. As a first step, […]

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CRIC Webinar to Confront Exclusion and Racism in Canada’s Research & Insights Industry

CRIC Webinar to Confront Exclusion and Racism in Canada’s Research & Insights Industry

Posted on July 13, 2020

The recent tragedies in the United States and Canada have again demonstrated the need to address the inequalities that persist in our society. As an industry focused on collecting and analyzing data, we know firsthand that more needs to be […]

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