In this insightful article, we delve into the evolving role of Artificial Intelligence (AI) in market research, based on findings from Canadian Viewpoint’s industry survey. We examine current AI adoption in survey design and analysis, alongside professionals’ views on AI’s potential to either increase or decrease fraud risks. The article highlights critical trends and concerns, offering a comprehensive overview of AI’s growing impact on market research integrity and practices. Read more >
In the realm of Market Research, where data fuels decision-making, the looming threat of Survey Fraud poses a crisis. Continuous assaults by fraudsters compromise the integrity of research data, risking the accuracy and reliability of insights crucial for business progress. Traditional anti-fraud methods prove insufficient, leaving the industry vulnerable. Canadian Viewpoint embarked on a mission to revolutionize market research, focusing on verifying respondent identity and ensuring high-quality data.
In the world of market research, data plays a pivotal role. It empowers businesses to connect with consumers, offers valuable products and services, and gain a competitive edge. However, not all collected data is valuable. Inaccurate, incomplete, inconsistent, and skewed […]
The growth of AI and data analytics is rapidly transforming the ways that companies develop insights. CRIC’s AI and Data Analytics Thought Leadership Council in partnership with ESOMAR will be hosting a one-day summit on May 21, 2020 at the […]
There is a good side and a bad side to a lot of technology. Fortunately, when it comes to health and wellness, technology might just be creating more good than bad. More and more companies are demonstrating improvements in the […]
Most of us have used chatbots to find information or book meetings on our computer, or to place our order at a fast food restaurant. Those are the obvious, consumer facing examples of artificial intelligence that most of us recognize. […]
Even though artificial intelligence has been a topic of interest for more than fifty years, it’s only been in the last few years that experts have made giant leaps in progress that have been really noticed or appreciated by non-experts. […]
