Tag Archives: ESOMAR
Does Panel Size Matter?
According to Harvard Business School, there are over 30,000 new products introduced every year, and 95 percent fail. Why do products fail so frequently? How do you make sure your product stands out? For decades, researchers have studied consumer behaviours through different methods, such as online and telephone surveys, in-person interviews, in-home usage … Continue reading
Embracing Every Identity to Develop a More Inclusive Culture
Diversity, Equity, and Inclusion « DEI » is not an HR department’s initiative anymore. Over the past year, the Black Lives Matter movement shone a light on inequalities and injustice all around the world and has prompted companies to reevaluate DEI. It is not enough to … Continue reading
Canadian Viewpoint’s Commitment to Research Standards, Privacy, and Ethics
CEO Declaration of Compliance with the Canadian Code of Market, Opinion, and Social Research and Data Analytics I certify that Canadian Viewpoint Inc has reviewed the requirements of the CRIC Canadian Code of Market, Opinion and Social Research and Data … Continue reading