After watching WIRe events take place around the world for 12 years, it was very exciting to be a part of the launch in Canada as a sponsor. We’d like to thank WIRe for the great work they do championing diversity in the marketing research industry by arming women with the tools to develop professionally, build connections, and stay inspired. And, we’d like to thank Barb Paszyn from Sklar Wilton for the great job she did in leading this initiative.
Our full-house included 40 researchers from 28 different companies. And, we enjoyed the company of research fans from every background – students, analysts, managers, directors, presidents, and founders!
Needless to say, a wonderful time was had by all, and we look forward to the next event!
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Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offline, online, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sample, programming and hosting, mall intercepts, central location recruitment, mystery shopping, in-home usage tests (IHUTS), sensory testing, shelf testing, computer-assisted telephone interviewing (CATI), Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.