Understanding the brand’s target audience and listening to customer feedback can significantly impact the brand’s growth and success. At Canadian Viewpoint, we offer an array of tailored research services that allow our clients to hear consumers’ voices more clearly. With the insights gathered from our qualitative and quantitative research solutions, brands can make informed decisions that drive growth and forge strong connections with their customer base.
Here’s how Canadian Viewpoint can support various business needs:
1) Understanding Brand’s Target Audiences
Understanding a brand’s potential users and target audiences is crucial for refining products or services. To effectively grasp a brand’s target audience, companies must identify their customer segments. Brands can begin this process by determining who their customers are and how they differ from one another. Criteria such as demographics, psychographics, behaviour, and needs can be used to segment the market into distinct groups. This segmentation enables brands to tailor their marketing strategies and offerings to each segment, addressing their unique pain points.
At Canadian Viewpoint, we have the capabilities to support brands in targeting their desired audiences. With over 40 years of experience, we have assisted our clients in engaging hard-to-reach audiences and encouraging them to share their opinions about specific products and services. We achieve this through various methods such as our panel, random digit dialing, or mall intercepts. Additionally, we can recruit participants from the client’s list. Once suitable candidates are validated, we offer services including online and offline interviews, CATI, and online surveys to collect accurate data.
2) Gathering Feedback from Current Product Users
Brands should prioritize listening to their existing customers. Collecting feedback from your current customer base is essential, regardless of whether it is accessible online or offline. This feedback can be gathered through various channels such as surveys, social media, email, or direct service interactions.
To gather feedback from your current users, it’s important to select the right tailored approach to meet your specific needs. You can benefit from in-facility research, shop-along CLT(Central Location Test), and both online and in-person focus groups.
By leveraging these methods, brands can gain valuable insights from their current users, leading to informed decisions and improvements in products or services.
3) Innovation Forecasting: Upgrading Products or Introducing New Features
Many businesses frequently explore upgrades to their products or the introduction of new features, such as packaging, flavours, or scents. When upgrading products or introducing new features, it’s essential to partner with an experienced company. Look for a partner with experience in offering comprehensive solutions across consumer goods categories, digital innovations, and services to help businesses evaluate and predict innovations. Whether you seek to assess entire concepts or test basic marketing elements, they should provide a range of services tailored to meet your needs.
To test a new feature or upgrades, you can use approaches such as IN-HOME USAGE TESTS (IHUTS), in-person product testing, and shelf testing. These methodologies are designed to evaluate consumer reactions and preferences regarding your new features or packaging options.
If you’re getting ready to run an IHUT using panel data, now’s a great time to download our Plain Language Guide to Product and Package Tests.
4) Analyzing User Interactions on a Website or App
Understanding how users interact with your website or app is crucial for improving user experience and boosting engagement. Analyzing these interactions is essential for gaining insights into how users engage with digital platforms. By studying user behaviour, businesses can identify areas for improvement, optimize user experience, and make data-driven decisions. This analysis helps in identifying usability issues, enhancing navigation, and validating design decisions, ultimately leading to a more user-friendly and engaging digital experience. You can benefit from tools such as heatmap and eye tracking. These tools reveal subconscious behaviour and provide unbiased data to researchers, allowing companies to study the process consumers undertake when testing or choosing a product over millions of other products. By leveraging our services, businesses can gain valuable insights into user behaviour and make informed decisions to enhance their digital platforms.
5) Enhancing Retail performance
To evaluate a store and brand effectively, companies need to utilize approaches like mystery shopping services. This approach provides invaluable insights into customer interactions, employee performance, and overall customer experience within physical spaces. Partnering with a company experienced in planning and executing customized mystery shopping activities tailored to meet the specific needs of brands and stores is essential. Comprehensive mystery shopping services should include in-person visits, telephone evaluations, online assessments, or a hybrid approach. By using skilled mystery shoppers, you can get detailed feedback and actionable recommendations that can enhance your business performance, optimize customer experiences, and drive success in the retail sector.
6) Conducting Onsite Interviews at Live Events and other Venues
Conducting onsite interviews at in-person live events and other venues presents a unique opportunity to gather valuable feedback from a targeted audience. Whether it’s at sports games, concerts, conferences, or even locations like restaurants, retail stores, and airports, these events offer a rich environment for interaction and surveying. When conducting onsite interviews, it’s crucial to work with a company experienced in expertly conducting intercept interviews to collect insightful data about attendees’ experiences and preferences. By leveraging these approaches, you can gain actionable insights that help enhance customer satisfaction and tailor your offerings to better meet the needs of your audience.
Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients for offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for our clients. Our commitment is to help you listen to your consumers and empower your brand.
If you’d like to learn more about how Canadian Viewpoint can support your business, contact us at info@canview.com or call 1-888-770-1770. Let’s work together to strengthen your client’s brand by truly understanding their consumers’ voices.
