Sampling is really easy.
You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to answer questions on the go or have to remember everything until they get home in 9 hours.
Oh, and you also need to fully understand your research objectives. Whether the insights you seek are readily available to the conscious mind and available through direct questioning or need to be elicited through implicit techniques that will leave your participants questioning your procedures.
Also don’t forget to think about which demographics are more or less likely to enjoy participating in research. Or have the time to participate in research. Or have sufficiently few distractions that they can participate in research.
But other than those and a few other things, sampling is really easy.
You might like to read these:
- Do you know: What are qualitative recruiters required to share with participants?
- Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property
- The Pros and Cons of Telephone Research