Tag Archives: sampling

(English) What is a Booster Sample in Marketing Research Studies and When Should You Use One?

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(English) Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?

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Are your research screeners kicking out the most insightful questionnaire participants?

We know who our target research audience is. Or do we?Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already use … Continue reading

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