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Articles récents
- (English) Is consumer recall of past purchases and behaviours fact or fake news?
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Tag Archives: sample
(English) Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada
Posted in étude de marché
Tagged analysis, dashboard, data collection, in-depth interview, quality assurance, quantitative, reporting, sample
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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
Commentaires fermés sur Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
(English) Pink Toast and Other Top Market Research Posts from 2018
Posted in étude de marché
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
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(English) What are the different types of marketing segmentation?
Posted in étude de marché
Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation
Commentaires fermés sur (English) What are the different types of marketing segmentation?
(English) Why are Twitter Polls a Bad Idea?
Posted in étude de marché
Tagged analysis, data collection, fieldwork, quality, quantitative, recruitment, reporting, sample
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(English) 9 Essential Checks for a Questionnaire Pilot Test
Posted in étude de marché
Tagged age, analysis, data collection, data quality, demographics, fieldwork, gender, online data collection, programming, quality assurance, quantitative, questionnaire, reporting, sample, sex, survey
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(English) When to use a probability versus a nonprobability sample
Posted in étude de marché
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
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A Plan for Change: Market research goals you can actually accomplish this year
I’m pretty tired of New Year’s Resolutions that are completely unattainable. Only an incredibly tiny minority of people ARE able to lose those 25 pounds, write in their mindfulness journal every day, or read a novel every month. With that … Continue reading
Posted in étude de marché
Tagged data collection, discussion board, fieldwork, focus group, IDI, interview, mystery shop, qualitative, quantitative, sample
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